As a business owner, it is your responsibility to acquire as many customers as possible. The more people you have buying your goods, the more likely it is that your people stay employed and your shareholders get maximum return on their investment. Let’s take a look at how you can go about increasing your customer base.
Diversify Your Product Line
Diversifying your product line may be the easiest way of expanding your customer base because you now have items that appeal to a variety of groups. For example, if you sell t-shirts for men, it may be a good idea to create a line of shirts geared at women. It may also be worth the time and effort to create a line geared at kids or teens as well.
Another option may be to create a line of accessories that match the t-shirts that your company produces. Accessories can also be marketed as an impulse purchase that makes a great stocking stuffer or great gift for a birthday or anniversary. Regardless of how you ultimately market your products, having several different items provides more opportunities to meet a prospective customer’s needs.
Put Your Items on a Celebrity
One of the best ways to get the word out about your product is to have it endorsed by a celebrity. Going back to the clothing line scenario, you could have a recognizable figure wear your hats or line of premium watches. Once the public sees a famous person wearing your products, they will want to buy them as they are now seen as a fashion or status symbol. In addition to creating a buzz for your brand, it may be possible to increase the price point of your products since they are now seen as premium items.
Make the Most of Social Media
The internet has made it easier than ever to create a marketing campaign even if you don’t have a lot of money. Content marketing is the process of writing articles or creating videos that feature your brand and its products. They can be as vanilla or as creative as you think your audience will like, and when done correctly, they can be seen by millions for only pennies on the dollar thanks to social sharing.
Social media platforms such as Instagram or Snapchat allow you to market your goods with pictures or short videos as opposed to written content. Some companies, like ACN Inc, have incorporated social media platforms into many of their marketing campaigns. Still other companies even allow customers or celebrities to take over their account for the day. This provides many fun opportunities for a company to connect with its target audience in a genuine and meaningful way.
Quality Service Leads to Referrals
The most basic method of increasing your customer base is to ask your customers for referrals. If you provide a quality product and quality customer service, it is possible that your customers will give those referrals without even having to ask. Remember, your happy customers may tell one or two friends about their experience. However, an angry customer will everyone not to do business with your company. Therefore, it is important that you provide quality service to everyone even if they are acting in a rude or inappropriate manner toward yourself or your employees.
Gaining new customers is a goal that most businesses have. However, it may be easier said than done for many companies, and it may be especially true for newer or smaller companies. However, by offering quality service and connecting with your audience on social media, achieving your goal may be easier than you think. No matter how big your company gets, remember to offer the same quality products and service as that is what will ultimately keep people coming back for more.